Jimmy saruchera

social entrepreneur, founder of wires glasses

Do you have a love story in your wardrobe?

I think it has to be my army-esque green windbreaker jacket.  I actually got in a vintage shop and was blown away by the fact that it was a perfect fit - I guess we were meant to be haha.  Its really simple and smart, and can be worn in both formal and casual settings.   Its subtle military style makes me feel not just like a soldier, but a general and that helps because sustainability sometimes is a real fight so anything we can do to help us stay true to what we believe in can only be a good thing.

Question: What’s one tip you live by to extend the life of your clothes?

Wash colours, especially black with cold water.  And one more if I may for jackets - no wire hangers...ever!

Question: What’s your rule when buying clothes for yourself?

I don't shop often but when I do I take my time to decide  and try to buy quality both in terms of fit and material.  

Worldwide consumption of textiles is around 74 million tonnes per year, growing at about 4% per year – but only 20% of textiles are recycled . Celebrate the power of second-hand clothing in keeping textiles in use for longer by joining the #secondhandfirst pledge at http://www.traid.org.uk/